EurA AG advocates quality criteria in innovation consulting

Innovations are essential for entrepreneurial success and high-quality innovation consulting can help companies to remain (or become) successful. The quality of innovation consulting is enormously important for companies: opportunities should be seized, time and money should be used purposefully.


Initiated by EurA board member Dr. Harald Eifert as former chairman of the German Association for Technology Transfer and Innovation DTI e.V., DTI member companies in cooperation with the DIN German Institute for Standardization e.V. developed a DIN specification for consulting services for the implementation of innovative products, processes and services in the research and development process in small and medium-sized enterprises (SMEs). DIN SPEC 91415 defines quality criteria for innovation consulting and can serve as a guideline for initiating, planning, implementing and accompanying the consulting of SMEs on innovation projects.

EurA AG was represented in the responsible DIN committee by Tobias Kübler, head of the Industry and Environment project team and coordinator for national funding programmes.

DIN SPEC provides companies, start-ups and scientific institutions as recipients of innovation consultancy services with a benchmark for high-quality consultancy services. For interested external parties (such as ministries, funding agencies, financial backers, business or research partners, etc.) the guide can serve as a quality standard for consulting services for innovation projects in SMEs.

EurA AG is committed to a high quality standard for all consultancy services. Internal trainings and participation in superordinate activities, such as the realization of this DIN SPEC, stand for our claim to provide customers and partners with structured, goal-oriented consulting services.

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